About Us Digital Signage Products Why Digital Signage FAQ
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FAQs

Digital signage offers several benefits that can help elevate your business by enhancing your communication, engagement and branding efforts. Here are some key advantages of using digital signage:

  • Dynamic Content Delivery
  • Increased Engagement
  • Improved Information Delivery
  • Enhanced Branding
  • Cost-Effective Advertising
  • Increased Sales and Revenue
  • Versatility
  • Real-Time Updates
  • Environmental Friendliness
  • Plus More!
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DDS specialises in providing a diverse range of LED digital displays tailored to meet any specific need or application. For your outdoor display we broker the appropriate display solution, software, and communication system to deliver your digital signage strategy.

The digital display is only part of your requirement, and why DDS is your partner and broker to bring multiple vendors together to deliver the very best product solution.

When it comes to managing your digital display, Remote CMS content management system (CMS) is the most advanced and versatile system on the market. In its simplest form, the user can author and publish content to the screen, on demand or time/date based scheduling. Additional modules are subscribed on demand to include:

  • Streaming data (ie Weather, News, Financial data)
  • Social Media plugins (Facebook and Instagram)
  • User level scripting (Macro’s) for AI content management (e.g., If Temperature = ?, then do this)
  • Application Program Interface (API) for direct programming access (push and pull)
  • Scoreboard and Timing with unlimited sports (Ball sports, Track and Field)
  • Input / Output (IO) external device interface

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Absolutely! With Remote CMS, you have the power to create, control, and manage the content of your digital display. This advanced software ensures that your messaging and design align seamlessly with your brand and business objectives.

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Placing an order with DDS is a streamlined process. Once you've built your quote you will have access to your online customer portal.

If you selected ‘sign up’ at the time of quote, you will receive your login details by email. Through this online customer portal, you can easily review, amend or approve to place your order for the desired digital display, ensuring a hassle-free and efficient procurement experience. This online customer portal is also your tool for communication, pre and post-sale, including technical details, warranty, repairs and maintenance.

Should you have not signed up at the time of quote, you will receive an email containing a link that will let you complete the signup process at a later date.

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Yes, this is offered after the quote has been accepted. For a fixed fee, DDS will tender the installation to multiple vendors. The fee covers the preparation of a scope of works document together with design drawings and is issued to the vendors with a request for quotation. Upon receipt of the tender responses, you have the option to engage the successful tenderer yourself, or alternatively and for a fixed fee, have DDS project manage the works on your behalf.

Yes, maintenance services are provided by LED-Signs or your preferred subcontractor. DDS offers a fee-free service to organise LED-Signs to provide a quotation for the maintenance, however a fixed fee will apply if you require DDS to project manage the maintenance works on your behalf.

Certainly! We are committed to providing cost-effective solutions for all your digital signage needs. Once you receive your initial quote for your digital display, you can conveniently submit a request for multiple quantities through your DDS online customer portal. DDS will negotiate with vendors on your behalf for discounts on bulk orders. All communication with the various vendors is fully transparent and available for viewing through your DDS online customer portal.

The typical lead time for the manufacture of your order is 5 weeks from receipt of your deposit. Transportation time for your order will vary from 1 to 5 weeks depending on the size of the order and the transport option selected. To ensure transparency and keep you informed, your DDS online customer portal offers streamlined systems for tracking your order, shipment and delivery progress.

Each vendor will submit an invoice through your DDS online customer portal. Payments are made directly to your suppliers, except for the main digital display component which is paid in US$ to the DDS trust account. To ensure your financial security, DDS safeguards any international payments by holding payments in escrow, in Australia, until you have received and are satisfied with your ordered goods. This process is designed to provide you with peace of mind throughout the entire transaction.

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DDS has a multi-tiered return and warranty policy which covers non-compliance (i.e. when the goods received are not as ordered and/or specified), defect liability (i.e. manufacturing defects), and warranty (i.e. component or part failure).

After receipt of your order, you have 7 days to inspect and verify your order before the funds held in escrow are released to the international supplier. Should your order be received, and it does not conform to the specifications, DDS will facilitate remedy between the supplier and yourself. If the supplier is in breach and the order is not able to be remedied within 21 days of original goods delivery, the monies held in escrow on your behalf will not be released. DDS will request the supplier to collect the goods and, once the supplier has received the return delivery, the funds paid will be returned to you.

After your order has been delivered, accepted and the funds have been released to the supplier, you have a further 60-day defect liability period for any manufacturing defects. Any defect identified will be remedied by the supplier, at the supplier’s cost and guaranteed by DDS.

Warranties are provided by the individual suppliers and guaranteed by DDS. In all cases, the warranties only cover parts and components. Any warrantable item will be repaired or replaced by the supplier, at the supplier’s cost and guaranteed by DDS.

Onsite support and/or labour, whether during or outside the warranty period, can be provided by your preferred subcontractor, or DDS can engage a subcontractor on your behalf. This can also include service level agreements, fixed annual fee or extended warranty agreements.

Tracking the status of your order is convenient and efficient through our online customer portal. This platform offers streamlined systems specifically designed for tracking every stage of your order, from processing and shipment to final delivery. Stay informed and up-to-date on the status of your order with ease through our user-friendly tracking features.

Absolutely. DDS goes beyond product delivery by connecting you with multiple vendors through a single solution, providing a designated point of contact for seamless coordination, which includes software systems and associated technical support. Rest assured, our comprehensive service ensures that you receive the necessary assistance for the setup and optimal utilization of your digital signage products.

A number of things need to be considered when specifying a digital display. The following information will help you make the right decisions for a digital signage solution that is suitable for your business.

Digital displays can be constructed with a steel or aluminium frame. There is no cost or technical functionality difference between the two construction types.

A steel cabinet construction provides for all cabling to be concealed and internally hardwired between cabinet sections. Steel construction uses a combination of cabinet sizes 960mm x 960mm and 1280mm x 960mm to create a variety of screen sizes and formats. Steel cabinets are 170mm depth and have a weight of 55kg per m2.

Aluminium construction uses a die cast aluminium casing with weatherproof external plug and play cable connection for quick and easy assembly. The sizes are limited to 960mm x 960mm to create a variety of screen sizes and formats. Aluminium cabinets are 130mm depth and have a weight of 35kg per m2.

SteelAluminium
Depth170mm130mm
CablingInternally hardwiredExternal plug and play
Weight55kg per m235kg per m2
Service AccessFront onlyFront and rear hinged doors

Pixel pitch is the size in millimetres between each individual LED pixel and refers to the density or spacing between the pixels (lights) on the LED screen. The actual size of the screen governs how far the screen can be seen and how close you can get to the screen, dependant on the type of content being displayed.

The table below provides the recommended minimum viewing distance.

PitchText-based contentImage-based contentVideo-based content
P5 (5mm) > 5 metres > 10 metres > 15 metres
P6.7 (6.67mm) > 7 metres > 12 metres > 20 metres
P8 (8mm) > 8 metres > 15 metres > 25 metres
P10 (10mm) > 10 metres > 20 metres > 30 metres
P13 (13.3mm) > 13 metres > 25 metres > 40 metres
P16 (16mm) > 15 metres > 30 metres > 50 metres

The control system is the device that renders content to the digital display

There are two forms of LED display, Synchronous (video) and Embedded (asynchronous). There is no cost difference between these options, however, there are important considerations to be made when finalising your selection.

Synchronous is the most common product as this uses a generic controller card that simply clones the video output of a device. Synchronous displays act like a computer monitor, so it’s important to consider that if for any reason the host system fails, the screen will display that content (i.e. error codes or rebooting screens). Keeping the controller system easily accessible will ensure you can reset or connect a keyboard to resolve any issues.

If your digital display requires live video display, then synchronous control must be chosen. However, if your digital display will be applied to outdoor installations, such as advertising, wayfinding and data management, Council and traffic management authorities, both state and federal, will very rarely approve live video.

Embedded is a more robust technology as the screen processor is hardware controlled, meaning the screen will only display exactly what it is instructed to display. Should the controller fail, error or reboot, the screen will continue to do exactly as it was last instructed to do. This technology is less mainstream, it is specialised to few manufacturers and ruggedised for commercial and industrial applications. It’s important to consider that an embedded system cannot display live video and 130,000 pixels that it can control. Choosing an embedded display may require pixel pitch to be increased, or screen size to be decreased.

Synchronous (video) Embedded (Text and images)
Content Text, images and video Text and images
Maximum Resolution Unlimited 130,000 pixels
Software System Remote CMS or BYO media player Remote CMS only
Application Retail and Commercial Retail, Commercial and Industrial

The software system is the device that controls what content is shown on your digital display. You may provide your own BYO media player (HDMI/DVI video connection) or have the screen supplied with the Remote CMS pre-installed plug and play operation.

Remote CMS is a cloud-based web application that allows subscribed displays to be managed from anywhere, and includes multiple advanced features such as content scheduling, scripting, hardware monitoring and installable add-ons such as weather information, RSS feeds and scoreboard control. The Remote CMS system can be used city-wide, including LCD screens, scoreboards, traffic/parking, weather, flood, fire, schools, etc.

Remote CMS system supports:

  • Ethernet, wifi or 4G connectivity
  • Synchronous (video) or Embedded (asynchronous) screen types
  • Content creation; video, image and text capable
  • Audio
  • Automated system and content (e.g. weather, management data, wayfinding control)
  • GPS tracking
  • Subscriptions to online data (e.g. news feed, weather, severe weather alerts, fire danger rating, etc.)
  • Time and date display
  • Content scheduling and scripting (macro program for event content triggering; e.g. switch, movement, light, water, data, etc.)

Standard PC network connections such as ethernet and Wi-Fi are supported and may include up to 100 metres of cabling between the control system and the digital display. 4G mobile connectivity is also supported.

Where RemoteCMS has been selected, an internet connection is required to enable its operation. The Control System can be built into the digital display casing at the point of manufacture. In this instance, you may select Ethernet cable connection, Wi-Fi connection or 4G cellular mobile connection.

In instances where the digital display will be installed in a pylon or away from a building, ethernet or Wi-Fi may not be viable. 4G mobile connectivity provides worldwide wireless off-network connectivity thereby avoiding IT requirements.

Where 4G is selected, you need to decide whether to provide your own mobile SIM card or have Remote CMS provide the SIM card bundled with the software hosting account.

Optionally, you may choose to have the control system remotely located with 100 metre cabling to the digital display. Where the control system is remotely located (typically in an office or server room), this provides ease of access to the building network and added IT security with the network connectivity device secured within an office environment.

Viewing distance is a key factor in determining the size of text on a digital display. All content will have some form of text being displayed such as names, labels, prices or disclaimers. Once you know the size of the text for the viewing distance, you can then establish the size of the digital display to for the content you wish to display. A general rule to work with is 10cm of text for viewing to 50 metres. The following diagram illustrates the distance and character size that a stationary audience will recognise and comprehend the content on a digital display.

10cm = 60M absolute maximum viewing distance in perfect conditions

10cm = 50M, is the comfortable viewing distance in normal conditions

10cm = 40M, is the exceptional viewing distance in all conditions (direct sunlight, heavy rain)

The above is based on static or non moving audience. If the target audience is moving then time is also required to be applied as a factor as at least four seconds is required to analyse the content on a digital display. If there is complex or a large amount of content, more time is required which results in the text height having to be increased. This table also factors in the digital display being offset 20M from the road.

Text Height (cm) Maximum Distance Meter (M) Maximum Viewing Time (seconds)
40kph 60kph 80kph 100kph
10 60 3.6 Not Suitable
15 90 6.3 4.2 Not Suitable
20 120 9.0 6.0 4.5 3.6
25 150 11.7 7.8 5.8 4.7
30 180 14.4 9.6 7.2 5.7
40 240 19.8 13.2 9.9 7.9
50 300 25.2 16.8 12.6 10.1

Digital signage products offer versatile solutions suitable for a wide range of industries. These include but are not limited to Hospitality, Education, Industrial and Safety, Retail, Sports, Advertising, Traffic and Transport, Finance, Airports, and Cinema. The adaptability of digital signage makes it a valuable asset for diverse businesses seeking to enhance communication, engagement, and visual experiences.

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Your DDS online customer portal provides access to dedicated customer support. You can connect with the suppliers directly, or chat with a DDS representative. All communication between DDS, yourself and the individual supplier is transparent and can be viewed at any time. Through this streamlined online platform, you can submit queries, seek assistance, and receive prompt responses from our support team. DDS values your convenience and aims to provide seamless communication to address any concerns or questions you may have.

You can request a call back from a DDS representative via the online customer portal once subscribed.

DDS has negotiated the very best product pricing on set criteria and options. By eliminating many overheads (e.g. offices, showrooms, sample products etc.) DDS and the vendors are able to deliver you the very best value for money offering.

We can’t prohibit you from contacting any vendor directly, however, any offline communication that DDS do not have a record of means we cannot guarantee that communication you have received. For DDS to guarantee the product quality and service to you, we need to be 100% across all discussions and ensure that the information provided is accurate, documented and on point, eliminating any opportunity for miscommunication.

All vendors require full transparency of all communications to ensure their element of the solution meets any promise and your expectations. Thereby, all communication must be provided by email or chat for all parties to see, and when speaking to DDS directly using our call back service, the communication is documented and shared in the DDS online customer portal as a permanent record.

DDS offers both virtual and onsite consultations to assist you in selecting the right digital signage solution for your business.

Virtual consultation can be provided via a Teams, Skype or Zoom meeting. As DDS is only remunerated by a service fee if you place an order, consultations are provided on a fee for service basis. For virtual consultations, this is provided for $50 + GST fixed fee plus $1 + GST per minute of online meeting.

Onsite or in person consultations are available; please open a chat session on your DDS online customer portal to discuss your requirement. Onsite and in person consultations are quoted on an individual case by case basis, and dependant on the required meeting location. Where DDS is unable to attend in person, it is highly likely that we have a reseller or distributor vendor who can meet with you and provide the consultation you seek. A minimum service fee of $500 + GST applies for onsite and in person consultation; this includes travel, 1 hour meeting, site survey, site photographs, feasibility study, technical consultation and a written report provided within 7 days.

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